View your website (and your business) through the eyes of your visitors

Last week a group of us had a chance to attend an excellent seminar by the Wizard of Ads http://www.wizardofads.com/.  Some of the discussions focussed on websites and how to make them more effective.  The number one point is to always look at your site through the eyes of your visitors.  People are visiting your site for a reason and you want to be able to address that reason in a way that is most effective for the visitor.  You also need to keep in mind that people are still people when they are on the web and they have different personalities and want to access information in different ways.  At http://www.checkthetrades.com/ we also develop websites for our members and are always happy to discuss website effectiveness and optimization and techniques to make your website work well for all your visitors.